We are pleased to announce that we have acquired a 15% stake in Taylor Rose Australia following a successful joint venture with Australian firm GTC Legal.
Established in April 2023, the joint venture aimed to introduce Taylor Rose UK’s successful legal consultancy model to the Australian market. The collaboration leveraged Taylor Rose’s expertise as one of the UK’s largest consultant lawyer networking alongside GTC’s local market insights and advanced client strategies. Operating exclusively under the legal consultancy model, the partnership brought the Taylor Rose brand to Australia.
Since it’s inception, Taylor Rose Australia has seen its annualised revenue soar from approximately $6 million AUD to $20 million AUD. The firm has also expanded its network of consultants from 70 to170, with applications continuing to grow and 5-10 new consultants joining monthly. To support this rapid growth, GTC has integrated additional staff into Taylor Rose Australia’s operations, bolstering teams in concierge services, accounts, and administration.
Taylor Rose Australia has established itself as the largest consultant-based legal services firm in the country.
James Stevens, Founder and CEO of GTC Legal Group Holdings, the parent company of GTC Legal, commented: “The partnership has proved to be a model joint venture over the past 18 months. The centralised platform from the UK has been key to how quickly we have been able to scale the business. This has been complemented by our own systems, some of which have now been adopted by Taylor Rose in the UK, including our world-leading practice management software.”
Market Leadership and Continued Growth
The firm operates primarily in personal services and has earned recognition as Australia’s best legal service two years running, according to consumer reviews on Product Review.
Its innovative legal consultancy model provides self-employed lawyers with access to a central service platform, brand, and management infrastructure in exchange for a percentage of their revenue. Lawyers retain an average of 70% of their billings while benefiting from greater autonomy and flexibility. To support evolving work preferences, Taylor Rose Australia offers consultants a mix of serviced and permanent office spaces across major cities, with additional “hubs” created by consultants in regional areas.
Tech Driven Recruitment and Operations
The firm recently introduced “Genesis”, an AI agent designed to streamline consultant recruitment. Genesis conducts initial interviews and schedules appointments with the Head of Consultant Acquisition, significantly enhancing efficiency. Future updates to Genesis will enable it to handle basic administrative tasks, allowing support teams to focus on providing higher-level assistance to consultants.
Seizing a Market Opportunity
Australia’s legal services market remains fragmented, and awareness of the legal consultancy model is still emerging. The Covid-19 pandemic has significantly reshaped the Australian legal profession, driving a shift in employee expectations and increasing demand for more flexible work arrangements. While many firms have adopted a “hybrid approach, allowing staff to work from home two or three days a week, the consultancy model offers a more comprehensive solution to these evolving work preferences. It allows professionals to minimise on their commuting and achieve a better work life balance. For those who prefer an office environment, Taylor Rose provides access to both serviced and permanent workspaces across Australia’s major cities, including Melbourne, Sydney, and Perth. Additionally, some consultants have transformed their own offices into Taylor Rose “hubs,” with recent examples in Newcastle, NSW and Gympie, QLD.
Adrian Jaggard, CEO of the AIIC Group said: “This investment cements a very successful relationship over the past 18 months. Unlike in the UK, the legal consultancy model was largely unknown in Australia when we embarked on this partnership, but we now have a resoundingly successful proof of concept. We envisage making further investments and increasing our stake in Taylor Rose Australia in future to further build scale in a fast-growing market, in addition to further integrating Taylor Rose across both countries.”
AIIC Group continues to innovate and expand its footprint. Recently recognised by the Financial Times as one of Europe’s fastest- growing companies, the group reported a 15.8% increase in turnover, reaching £97.8 million in the year ending September 30,2023. Alongside Taylor Rose, AIIC’s investments include prop-tech platform SlothMove and other consultant-based legal firms.
AIIC’s vision is to redefine the future of legal services through technology-enabled consumer-focused solutions.
